Product or service that benefits women disproportionately or designed for women as endusers and consumers.
Organisational diversity, with women as founders, owners or executives
Business model or technology that direct or indirectly impacts women the ecosystem positively
Avg. annual Income
# of business created
# of businesses funded
Access to assets i.e. land, finance, WASH etc
# of new products/services
# of improved products/services
products/services for women
What are women spending their money on?
Eg Sending children to school (Edu)
Spending on food (No hunger)
What are women able to do now (after receiving the economic opportunity) that they could not do before?
aE.g. Able to save time commuting due to convenience of flexible WFH (innovation, sustainable cities)
How are women changing consumption patterns?
E.g. More environmentally friendly due to use of recyclable products (Climate Action, Responsible Consumption)